Peugeot obviously thinks it's going to sell quite a few e-208s (the prediction is 20% of total model mix) because this powertrain is available with every trim level and the top 'GT' spec option is exclusive to it. Even in base 'Active' form though, an e-208 will set you back around £25,500. And that's after the available £3,000 government plug-in grant towards purchase has been subtracted from the mildly alarming initial asking price. At top Gt variant will cost you around £30,000. Most e-208 models will be bought on finance, which from launch, after grant deduction, saw deals starting from around £280 a month, with £5,450 up-front.
On to this car's value proposition. It's significantly more affordable than its identically-engineered Vauxhall Corsa-e equivalent, which in its least expensive form costs around £2,000 more than a base-spec 'Active'-trimmed e-208 and in its priciest guise costs around £1,000 more than a top e-208 GT. As a rival, a MINI Electric makes even less sense; that MINI's priced from around £28,000 and has a much lower operating range, a three-door-only body style and a tiny boot - plus it would probably cost around £3,000 more when equipped to a similar standard. There aren't really any other direct all-electric small hatch options. You can get battery-powered versions of the Volkswagen up!, the SEAT Mii and the Skoda Citigo from around £20,000, but they're all smaller city cars. A battery-powered family hatch like a Kia e-Niro would cost around £5,000 and a BMW i3 even more.
